(Cleveland == Sustainability) ??
I’m taking a product and brand management course as one of my LAST classes at Case towards my MBA. Our team, Renewable Synergy, is working on an analysis of the Cleveland brand. I know, kind of weird - thinking about a city’s ‘brand’, but that is exactly what we’re doing. We want to do an analysis to understand how we can make the city resonate with the theme of sustainability.
I was thinking about this on my way home and I realized - some people - actually - a LOT of people - don’t even know what sustainability EVEN MEANS!!! So maybe part of our recommendations is simply an educational promotion on just that.
Anyway - you can check up on our team’s progress via our Team Blog. If you have any recommendations or ideas or even suggestions for people to talk to or web sites to visit please let me know!
29* year old Akron native. Recently completed my MBA with a concentration in Sustainability. Passionate about innovative renewable energy technology and endurance sports.
October 9th, 2009 at 8:12 am
Maybe you should ask someone that has a Masters in Sustainability to help out somehow.
October 10th, 2009 at 10:39 pm
I think it is hard to use a term which basically guarantees increased cost and inconvenience as a marketing tool. “Come to Cleveland where we do things the hard way, because it is the *right* thing to do!” But, if you can pull it off then that degree was well worth the money.
You might want to take the lesson from implied message in the US Army’s commercials. “We do hard things because we are better than you and they need done. Join us and we’ll make you better too.”
October 12th, 2009 at 8:15 am
i got one…..”CLEVELAND SUSTAINS”